Ephraim Reed is a sports business professional with a passion for athlete advocacy, brand strategy, and storytelling through sport. He has worked in various corners of the sports and entertainment world, from managing high-profile athletes to shaping marketing campaigns and consulting on digital fan experiences. His interests are broad—spanning athlete brand development, event production, and the intersection of sports, culture, and technology.

He believes that sports are more than games—they’re powerful platforms for connection, identity, and change. Whether building brand partnerships for athletes or helping design virtual fan spaces, Ephraim approaches each project with the belief that intentional, well-executed work can inspire impact both on and off the court.

Ephraim is a graduate of New York University, where he earned a Bachelor of Science in Sports Management from the Preston Robert Tisch Institute for Global Sport. His work is rooted in integrity, innovation, and a commitment to equity in the sports industry.